Features and benefits based selling won’t work anymore. Results based, outcome-based selling helps. We all love to pay only for performance.
Skin in the game is what matters.
Don’t say:
We build HTML5 responsive websites.
Say:
We build websites with 100% more sales conversions, reduce bounce rate by 50%, and increase the time spent by visitors by 100%. And then do it. Value of the project can significantly go up.
https://twitter.com/kkaction
