I know Google loves long-form content. But I write stuff which can be read in a minute. Because we all have the lesser attention span.
We have more people following Twitter than blogs. Twitter has 280 character limit making it difficult for people to tweet with full meaning. Deep work means deeper thoughts. It can be conveyed only through long-form content or even books. Real people read books. Books give us time to internalize.
internalize: make (attitudes or behavior) part of one’s nature by learning or unconscious assimilation.
Reading a book is an active process. It is deep diving into the thoughts of those authors who live different lives. So reading is like living another life.