It seems business networking is what everyone is talking about to boost your sales. Quick exchange of numbers or asking each other what they do without feeling for it. And in a new business scenario, it’s difficult to understand what others do, in a matter of a few minutes. It takes some deep conversations to understand new ideas, people, businesses and even the context. It’d require value syncing. You are doing business with another human being, not with some entry in excel sheet or with a corporate entity. Terms like B2C and B2B confuse me, it’s all about human interactions, let me call it H2H, which is full of irrational and rational things. Emotional and impulsive. Story and data. When we start thinking like algorithms, we lose advantage. We must build creatively turbocharged relationships, which can excite people whom you do business with. A constant engagement of mutually adding value. Constructing each other. Those kind of relationships need more than exchange of cards and a quick tour of your latest presentation. When we irrationally believe that sales can happen through some chance encounter, we are falling into the trap of law of averages, or call it, gambler’s fallacy. What we instead can do is to learn something deeply and offer it as a value addition to make others’ life better. That is a great business model.