Design is not part of a product – a web platform, a mobile app, a social media creative, a garden, a monastery or even a nano-chip. It is everything.
It is what differentiates from noise. Design is visual. It is instant. It connects. It is human to be biased by design. It is an evolutionary instinct to think good about something which looks beautiful. It gives you advantage. It gives your first impression. It blinds people. It markets for you. Design sells.