“This world is not made of atoms, it is made of stories.”
What is your story? A mundane repetitive but rewarding thing of yours which can be converted
A boring transactional thing which is made to look like a transformative exercise.
In an attention deprived world, what matters is how your story excites your audience and most importantly builds trust.
What are you obsessive about? Interest and passion is not enough. Obsession is sexy.
Convert your obsession into content. That entertains people, wins hearts, builds trust. That is what content marketing is all about.