While I work with startups and campus entrepreneurs, they always wish if there was a structure to what they dream or aspire. Here is one which you can use to build on an idea.
Business plan canvas
Customer segments
Mass
Niche
Segmented
Diversified
Value propositions
Which one our customers’ problems are we solving
What bundle of services we are offering each customer segment
Price. Cost reduction. Risk reduction. Accessibility. Usability. Brand. Status. Design.
Channels
How to reach the customer
How are we reaching them now
How are the channels integrated
Which ones work best
Which ones are cost efficient
Channel types – sales force, web sales, own stores, partner stores, wholesaler, consultants,
Channels help in awareness, evaluation, purchase, delivery and after sales.
Customer relationships
What type of relationship does each of our customer segments expect us to establish and maintain with them. Which ones have we established. How costly are they.
Customer acquisition. Retention. Boasting sales (up selling)
Revenue streams
For what value are our customers willing to pay.
What do they currently pay
How are they currently paying
How would they prefer to pay
How much does each revenue stream contribute to overall stream.
Asset sale. Usage fee. Subscription fee. Renting. Licensing. Brokerage. Advertising.
Key resources
Physical
Intellectual
Human resources
Financial resources
Key resources can be owned or leased or acquired from key partners
Key activities
Our distribution channels. Customer relationships. Revenue streams.
Key partnerships
Strategic alliances between non-competitors.
Strategic partnerships between competitors
Joint ventures for new businesses
Buyer- supplier relationships to assure reliable supplies.
Cost structure
