Glassdoor reviews have become holy grail in tech hiring. It is like the BookMyShow review of a newly released movie. Employers should really work hard to make their workplace 5-star review-worthy, to attract great talent. Disgruntled employees can leave bad reviews, and can create some damage to the employer’s image. But happy employees who leave the company should be encouraged to write good things about the company. Mostly we see reviews are done by unhappy customers, creating an unfavorable impression for potential customers exploring for new services. The first thing a tech candidate looks about a potential employer is their Glassdoor reviews. Clean and good reviews make a huge impact. The first step to employer branding.
Knowledge-based workplaces should focus on creating work environments which are conducive to the growth and happiness of people. People can review and rate workplaces based on their experiences. It is a leading indicator of the kind of people you get in the future. Any company serious about attracting quality talent must know the new reality of being reviewed by their own people in the public domain. Anyone can see it on the internet exposing the ‘once closely guarded secrets to an everybody knows facts’.
Information about your company culture and growth prospects flows fast into the market making it easier for good companies to thrive and average companies to fail faster.